Skip to content

10-minute tour (3/3): GTM + economics + defensibility

Time: ~3 minutes

GTM: prove the loop, then scale

Ibby uses a phased approach:

  • Phase 1: shareable agents create reach and interrogation, which improves claim quality and builds match-ready inventory
  • Phase 2: once inventory is sufficient, matching produces reliable shortlists

Read: GTM Strategy

IMAGE PLACEHOLDER: "Activation thresholds dashboard"

File: assets/tour/activation-dashboard.png
What it should contain: a mocked dashboard with 6 tiles: - Reach (7-day) - Engagement (7-day) - Follow-up closure rate (72h) - Match-ready inventory (30-day) - Brief yield rate - Mutual affirm rate Use placeholder numbers.

Business model: priced on qualified throughput

The model is a per-role subscription that delivers a bounded flow of QMBs (not seat-based, not volume-based).

Read: Pricing FAQ

IMAGE PLACEHOLDER: "Pricing as alignment"

File: assets/tour/pricing-alignment.png
What it should contain: a 3-row comparison table: - Job boards: priced on volume -> incentivizes spam - Recruiters: priced on placement -> incentivizes churn / mismatch risk - Ibby: priced on qualified throughput -> incentivizes clarity + follow-through

Economics: controllable compute, people-heavy early burn

Phase 1 is primarily people-burn; compute is manageable and modeled.

Read: Phase 1 Costs Read: Phase 2 Costs

IMAGE PLACEHOLDER: "Cost structure (Phase 1)"

File: assets/tour/cost-structure-phase1.png
What it should contain: a simple chart showing: People, contractors, vendors/tools, compute Use placeholder values until you paste real ones.

Defensibility: system moat, not a feature

The moat is the interlocking system:

Read: Defensibility

IMAGE PLACEHOLDER: "Moat stack"

File: assets/tour/moat-stack.png
What it should contain: a layered stack: Claims -> Interrogation -> QMB -> Handshake -> Outcomes -> Compounding data Add a small note: "Hard to copy without changing incentives."

Next Steps

Best next clicks for more depth:

Back: Product + mechanics